To start tracking rankings, you need to create a Project. Open the Projects menu, then click the button to create a new project. The screen is split into 4 steps in the left column and a Cost Estimate card in the right column. Fields marked with a red asterisk are required.
Step 1: General Information
- Project name: choose a memorable name, for example “Company Website – June”.
- Primary domain: enter your domain, for example example.com. The system automatically removes http://, https://, and www. A green check means the domain is valid, a red X means it is not yet valid.
Step 2: Tracking Configuration
How the project runs
Choose Cloud or Extension. If you choose Extension, a link to download the Chrome Extension is available right below, and the Language, Location, and Device fields are locked (fixed to Vietnamese, Vietnam, Desktop). See a detailed comparison of the two run modes in the Rank Checker Overview article.
Search engine
| Option | Meaning |
|---|---|
| Google TOP 100 | Track organic rankings on Google, scanning up to position 100. |
| 3in1: TOP AIO + TOP 100 + Brand Mention | An all-in-one package: it captures AI Overview rankings, TOP 100 organic results, and Brand Mention measurement at the same time. This is the default and most powerful option. |
Language, device, and location
- Language: the language of the search results, labeled “auto” if the system detects it automatically. Locked for Extension.
- Device: Desktop or Mobile. Extension is fixed to Desktop.
- Location: the country or region you want to check, with support for search and scroll-to-load-more.
Step 3: Keywords and Competitors
- SEO / GEO keywords: enter one keyword per line. There is an Import CSV/TXT button to bulk-import from a file (.txt, .csv, .xls, .xlsx).
- Brand keywords: a list of words or phrases that represent your brand, used to measure Brand Mention.
- Competitors: add up to 10 competitor domains. Type a domain and press Enter to add it as a chip, and you can paste multiple lines at once.
Note about keywords
All keywords are automatically converted to lowercase and blank lines are removed when saving. The “SEO/GEO keywords” field is required, and you must have at least 1 keyword to create the project.
Step 4: Update Schedule
This applies only to Cloud projects (Extension does not have this step). Turn on the switch to enable automatic checks, choose the days of the week (SUN through SAT), and the time of day to run.
Cost Estimate Card
The right column gives you a quick summary before you create the project: the number of SEO keywords and brand keywords, the number of runs per week, and the estimated weekly cost. Extension projects incur no cost (shown as 0).
Finishing up
Click the Launch Project button to start. After it is created successfully, the system automatically takes you to the project detail page.