The Brand Mention area appears in the project detail page when you use the 3in1 plan. It measures how many times your brand is mentioned in search results (Organic) or in AI Overview content.
Brand Keyword Table
The table can switch between Organic and AI Overview modes. Each row is a brand keyword with these columns:
| Column | Meaning |
|---|---|
| Keyword | The brand word or phrase being tracked. |
| SEO Keyword Count | The number of SEO keywords where the brand is mentioned. |
| Total | The total number of mentions. |
| Actions | Search the keyword on Google, or delete the brand keyword. |
Expanding the Details
Click a row to open an expanded section with a chart of mentions over time and a table detailing each mention by SEO keyword. The Details button leads to the full Brand Mention detail page.
Working with Brand Keywords
- Add: opens a dialog to enter more brand keywords.
- Delete: delete one or more selected brand keywords (with confirmation).
- Search on Google: quickly open Google results for that keyword.
- Export: export Brand Mention data to a file.
Brand Mention Detail Page
Similar to the keyword detail page, but for your brand. It has three metric cards:
Three Metric Cards
- Current Mentions: the current number of mentions, along with the percentage change since the previous check.
- Peak Mentions: the highest number of mentions and the date the peak was reached.
- Initial Mentions: the number of mentions at the starting point.
Below is a chart of mentions over time and a table detailing each mention with its context.