Privacy Policy

SERPUPDATE Co., Ltd. (“we”, “our”, or “the Company”) is committed to protecting the privacy and personal data of users (“you”) when using our SERP Ranking software and related services.

1. Scope of Application

This Privacy Policy applies to all users of SERPUPDATE’s services, including our software, online platform, and mobile applications, as well as visits to our website at www.serpupdate.com.

2. Data We Collect

  • We may collect the following types of data:
  • Personal Identification Information: Full name, email address, phone number, IP address.
  • Account Information: Username, login history, and account settings.
  • Payment Information: Transaction details (excluding credit card numbers – processed by third-party gateways).
  • Service Usage Data: Tracked keywords, SERP history, reports, session durations.
  • Cookies and Tracking Technologies: We use cookies to improve service performance and user experience.

3. Purpose of Data Use

We collect and process your data for the following purposes:

  • To provide, maintain, and improve the SERPUPDATE service.
  • To send alerts, ranking reports, and relevant notifications.
  • To process payments, authenticate accounts, and provide customer support.
  • To ensure system security and detect fraud or abnormal behaviours.
  • To send marketing updates, promotional content, or policy changes (with your consent).

4. Legal Basis for Processing

Your data is processed based on:

  • Your explicit consent when registering or using our services.
  • The performance of a contract between you and SERPUPDATE.
  • Legal compliance, including Vietnamese Cybersecurity Law and international standards such as GDPR (if applicable).

5. Data Security

We implement strict technical and organizational measures to safeguard your personal data:

  • SSL encryption for data transmission.
  • Secure data storage on ISO 27001-certified data centers.
  • Role-based access controls and multi-layered security.

6. Sharing and Data Transfers

  • We do not sell or rent your personal data. Data may be shared only with:
  • Third-party service providers (e.g., payment processors, cloud storage, analytics) under strict confidentiality.
  • Competent governmental authorities upon lawful request.

7. Data Retention

Personal data is retained:

  • For the duration of your active use of our services.
  • For up to 12 months after service termination (unless earlier deletion is requested).

8. Your Rights

You have the right to:

  • Access, update, or request deletion of your personal data.
  • File a complaint regarding data handling by contacting support@serpupdate.com.

9. Cookies

We use cookies to:

Remember login details.

Analyse site usage for service improvement. You may disable cookies via your browser settings, though some features may not function properly.

10. Policy Updates

This Privacy Policy may be revised periodically. Material changes will be notified via email or on our platform. Continued use of the service after such changes indicates acceptance of the updated policy.

11. Contact Information

If you have any questions about this Privacy Policy, please contact:

SERPUPDATE Co., Ltd.

  • Email: support@serpupdate.com
  • Website: www.serpupdate.com