★★★★★ 5.0 4,000+ users

SERPUPDATE
AI SEO software

Rank tracking, website audit and content automation in one platform. Accurate data, pay as you go.

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SERPUPDATE SERP Checker dashboard showing keyword rankings trending up
Over 1,000 businesses and 3,000+ individuals use SERPUPDATE every day
Solutions

The SERPUPDATE toolkit

Each tool does one job, all sharing a single account and a single wallet.

● Live now

SERP Checker

Track Google rankings and AI Overview coverage in real time.

  • Top 100 organic, AI Overview and Brand Mention in one pass
  • Over 200 countries and 200,000+ precise locations
  • Antidetect crawling, data that matches the real Google
Explore SERP Checker
SERP Checker screen in the SERPUPDATE app
● Live now

Extension

Score SEO and GEO right in the browser, completely free.

  • 126 on-page criteria (72 SEO + 54 GEO) plus 2 Moz signals, 128 in total
  • Spot on-page issues instantly
  • AI suggestions for entities and article structure
Install free
Extension screen in the SERPUPDATE app
● Coming soon

AI Content Automation

Research, outline and publish SEO and GEO ready articles at scale.

  • Track AI spend in real time
  • Publish in bulk while keeping your brand voice
  • Optimise entities as the article is written
Explore AI Content
AI Content Automation screen in the SERPUPDATE app
● Live now

SERP API

Query the SERP straight from an API and wire it into your own workflow.

  • Clean JSON response, no dashboard needed
  • Pay as you go, from $0.002 per result
  • No contract, no minimum spend
Read the SERP API docs
SERP API screen in the SERPUPDATE app
Core values

Why choose SERPUPDATE?

Everything you need to run your SEO & GEO campaigns at an optimal cost.

Comprehensive AI SEO software

AI SEO software combining rank tracking, website auditing, keyword research, and AI content automation. Manage every project end to end in one centralized interface and save maximum operating time.

Accurate data, running 24/7

Powered by proprietary Antidetect technology, the system collects data directly from Google and AI engines (ChatGPT, Gemini) with zero latency. It eliminates estimation errors and ensures continuity across every campaign.

Flexible pricing for every SEO team

A Pay-as-you-go model: pay only for what you use. Eliminate the financial burden of expensive fixed plans from other tools on the market, with multiple payment methods and valid VAT invoicing.

End-to-end workflow

3 steps to master SEO & GEO

Three automated steps to help you master traffic from Google and AI engines.

1

Research & Standardize Your Foundation

Automatically cluster thousands of strategic keywords with Keyword Planning. Combine it with a full Technical and On-page review using Audit Website and the Extension to clear away technical roadblocks.

2

Automate Content Production

Use AI Content Automation to research, outline, and publish SEO/GEO-optimized articles at scale. Quickly build solid Topic Authority and information coverage.

3

Measure & Proactively Optimize

Monitor keyword rankings with SERP Checker and measure brand visibility on ChatGPT and Gemini with AI Brand Tracking. Use real-time data to continuously optimize your SEO and GEO loop.

"The monthly cost of other tools eats up most of the budget on SEO projects. I built SERPUPDATE to put an end to that waste, delivering accurate data at an optimal cost."
Bùi Quốc Phương Nam
Founder · SERPUPDATE
15,000+ Projects being tracked
10M+ Keyword checks
99.9% System uptime
<5 minutes Support response time
Our mission

Why was SERPUPDATE created?

About the Founder About us

We used to pay a lot every month for expensive, disconnected tools that broke our SEO workflow. SERPUPDATE exists to replace all of that with one AI SEO software, accurate data at a flexible cost.

Who it's for

Built for every SEO team

Whether you're an agency or an in-house SEO, SERPUPDATE has a way to make you faster.

Agency (Digital / SEO)

Manage dozens of projects at once with SERP Checker and in-depth Audit Website. Scale up article production with AI Content, helping agencies optimize their workforce and grow profit margins.

In-house Marketing (SEO)

Master all your data, from On-page Audit to Keyword Planning. Easily track brand health (AI Brand Tracking) and prove campaign impact to leadership with accurate reports.

Freelancer (SEO & Content)

Get the complete AI SEO software, from keyword research and SEO scoring (Extension) to automated writing (AI Content). Maximize your solo productivity with extremely flexible pricing.

Reviews

What do customers say about us?

Trusted by many agencies and SEO teams around the world.

★★★★★

The community sharing positive feedback about the SERPUPDATE Extension

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J2TEAM Community J2TEAM Community
★★★★★

A regular user of SERP Checker & the Extension

Mr. Nguyễn Văn Phúc COO, SEONGON
★★★★★

Nice interface, clear and great pricing, solid tracking, and the all-in-one set is complete too. Good job, friend!

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Mr Doan Kien CEO, SEODO
★★★★★

If you haven't tried SerpUpdate yet, give it a go, super convenient, accurate, and the local comparison by region works really well.

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Mr. Minh Nguyễn CEO, SEO Thành Công
★★★★★

Honest review, no booking :v. SERPUPDATE's strengths: accurate Global and Vietnam checks with no regional discrepancies; an easy-to-use interface that makes tracking competitors simple; and it's cheap, only.....

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Mr. Hoang Phan SEO Expert
★★★★★

I had the team test it and the results are great, Nam. Charging per check like this feels totally fair to me!

Mr. Manh Cuong CMO, Vinahost
★★★★★

Used it once and was hooked, Nam. Easy to use, exactly what Vinahost needed to cut rank-checking costs. The results are accurate, honestly on par with foreign tools.

Mr. Dat SEO Manager, Vinahost
★★★★★

The check results look great to me, and buying the tool even came with SEO advice. So enthusiastic, thank you so much!!!

Ms H An anonymous SEO pro in the environmental industry

Own your own AI SEO software

Accurate search data infrastructure, stable around the clock. Start free and scale flexibly as your projects grow.

Try it free now
FAQ

Frequently asked questions

How is SERPUPDATE different from international SEO/GEO software?
SERPUPDATE tracks Top 100 Organic, AI Overview, and Brand Mentions simultaneously on a single dashboard, at a significantly lower cost than buying multiple expensive standalone tools.
Why is SERPUPDATE's tracking data so stable and accurate?
We leverage core Antidetect Browser technology (international IP rotation, fingerprint emulation, ISO 3166-1 geolocation) to precisely replicate real user behavior. This bypasses CAPTCHA barriers and ensures the data we collect always matches what actually appears on Google.
How does SERPUPDATE's pricing model work?
We pioneered the "Pay-as-you-go" model (pay only for what you use). Instead of being locked into wasteful fixed monthly subscriptions, you simply top up your wallet and the system charges you transparently based on the number of successful queries.
When should you use the Chrome Extension instead of the SERP API?
The Extension is perfect for individual SEOs or small projects because it uses your local network to check rankings & run audits completely free. The SERP API, on the other hand, is the powerful solution for agencies that need to check thousands of keywords and run automated 24/7 multi-region tracking without keeping a machine on.
What makes the Extension's On-page Audit feature special?
The Extension scores 126 on-page criteria (72 SEO + 54 GEO) plus 2 Moz reference signals, 128 criteria in total. It features a built-in AI assistant that suggests how to optimize Entities, improve article structure, and boost your chances of landing in AI Overview (SGE).
Does SERPUPDATE support report exports and VAT invoices?
Absolutely. We support visual PDF/Excel report exports for agencies, and for customers in Vietnam, fully valid electronic VAT invoices for businesses.