Mission
Remove the repetitive manual work from the SEO workflow. SERPUPDATE automates rank tracking, page audits, and Brand Mention measurement, so SEO teams can spend their time on strategy instead of reporting.
A small Vietnamese team that loves SEO and technology. We build software for SEO people just like us, and we offer support that feels like a colleague, not someone reading from a script.
Remove the repetitive manual work from the SEO workflow. SERPUPDATE automates rank tracking, page audits, and Brand Mention measurement, so SEO teams can spend their time on strategy instead of reporting.
To become the all-in-one SEO/GEO software for Vietnamese businesses, where every optimization decision is backed by real data, from your first keyword to the first time AI cites you.
Data that stays true to reality. A system that runs smoothly with no CAPTCHA roadblocks. Costs optimized to replace pricey foreign solutions. These three principles are non-negotiable, and they're why SERPUPDATE has become the SEO software that people in the field trust.
From an SEO services agency to building our own tool because we couldn't find the right one on the market.
We started as Phương Nam Digital Co., Ltd., running SEO and Performance Ads for Vietnamese SMEs. Doing that service work exposed the pain every SEO team knows: tracking is expensive, CAPTCHAs keep getting in the way, and no tool is both affordable and trustworthy.
We became SERPUPDATE Technology Co., Ltd. and launched the Rank Checker Cloud API with a pay-as-you-go model. No forced subscription, no hidden fees, you only pay for the checks that actually run.
We upgraded our infrastructure and launched the AI-powered Extension, letting you audit on-page SEO, read the SERP, and check Core Web Vitals right on your open tab without ever leaving the page you're working on.
Automate the whole workflow, from keyword research and clustering to producing SEO-ready content strong enough to compete for rankings, without needing a full-time content specialist.
Track Brand Mentions and citation placements on ChatGPT, Gemini, Perplexity, and other leading AI Search engines, so Vietnamese businesses don't go "invisible" in the age of AI.
I started my SEO career at SEONGON, then had the chance to build an Antidetect & Automation Browser startup with Genlogin, where I built up deep technical expertise in automated data collection, beating CAPTCHAs, and IP management.
It was the combination of hands-on SEO experience and this technical foundation that created SERPUPDATE. Our core goal is to deliver an all-in-one SEO toolkit that truly solves the high-cost problem of imported foreign tools, to give projects in Vietnam the most support we can.
"The monthly cost of keeping foreign tools running is eating up most of the budget for SEO projects in Vietnam. SERPUPDATE is the solution I built to end that waste, delivering accurate data at an optimized cost for every team in the field."
We have three groups: engineering, product, and customer support. To learn more about the story of how the company was built, read the Founder.
Data architects
The engineering team behind our crawl infrastructure, handling CAPTCHAs and making sure SERP data stays accurate in real time.
Users first, features second
Every feature passes one question: "Does it help SEO teams make decisions faster?" If not, it doesn't ship.
Support that feels like a colleague
Average response under 5 minutes. A support team that actually knows hands-on SEO, doesn't read from a script, and solves the real problem.
Trusted by many agencies and SEO teams in Vietnam.
The community sharing positive feedback about the SERPUPDATE Extension
View source →A regular user of Rank Checker & the Extension
Nice interface, clear and great pricing, solid tracking, and the all-in-one set is complete too. Good job, friend!
View source →If you haven't tried SerpUpdate yet, give it a go — super convenient, accurate, and the local comparison by region works really well.
View source →Honest review, no booking :v. SERPUPDATE's strengths: accurate Global and Vietnam checks with no regional discrepancies; an easy-to-use interface that makes tracking competitors simple; and it's cheap, only.....
View source →I had the team test it and the results are great, Nam. Charging per check like this feels totally fair to me!
Used it once and was hooked, Nam. Easy to use, exactly what Vinahost needed to cut rank-checking costs. The results are accurate, honestly on par with foreign tools.
The check results look great to me, and buying the tool even came with SEO advice. So enthusiastic, thank you so much!!!
New accounts get $0.1 in Cloud API credit right away to try out the Rank Checker. You also get unlimited-time access to the on-page Audit and Rank Checker duo in the Extension. A truly free promise: lifetime, no strings attached, and no forced upgrades.
Create a free account