Mission
Remove the repetitive manual work from the SEO workflow. SERPUPDATE automates rank tracking, page audits, and Brand Mention measurement, so SEO teams can spend their time on strategy instead of reporting.
🇻🇳 A made-in-Vietnam product
Founded 2023
1,000+ projects being tracked
Vietnamese
Building SEO software for Vietnamese teams
A small Vietnamese team that loves SEO and technology. We build software for SEO people just like us, and we offer support that feels like a colleague, not someone reading from a script.
Direction
Our mission, vision, and building principles
Vision
To become the all-in-one SEO/GEO software for Vietnamese businesses, where every optimization decision is backed by real data, from your first keyword to the first time AI cites you.
Our principles
Data that stays true to reality. A system that runs smoothly with no CAPTCHA roadblocks. Costs optimized to replace pricey foreign solutions. These three principles are non-negotiable, and they're why SERPUPDATE has become the SEO software that people in the field trust.
1.000+
Projects being tracked
5M+
Keyword checks
99,9%
System uptime
< 5 phút
Avg. support response
Over 1,000 businesses and SEO teams use SERPUPDATE every day
Our journey
How SERPUPDATE came to be?
From an SEO services agency to building our own tool because we couldn't find the right one on the market.
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06/2023
From hands-on SEO to a product idea
We started as Phương Nam Digital Co., Ltd., running SEO and Performance Ads for Vietnamese SMEs. Doing that service work exposed the pain every SEO team knows: tracking is expensive, CAPTCHAs keep getting in the way, and no tool is both affordable and trustworthy.
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2025
Launched SERPUPDATE Rank Checker, pay-as-you-go
We became SERPUPDATE Technology Co., Ltd. and launched the Rank Checker Cloud API with a pay-as-you-go model. No forced subscription, no hidden fees, you only pay for the checks that actually run.
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05/2026
Extension: SEO/GEO audits right in your browser
We upgraded our infrastructure and launched the AI-powered Extension, letting you audit on-page SEO, read the SERP, and check Core Web Vitals right on your open tab without ever leaving the page you're working on.
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Expected 08/2026
Keyword Cluster & AI Content
Automate the whole workflow, from keyword research and clustering to producing SEO-ready content strong enough to compete for rankings, without needing a full-time content specialist.
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Expected 10/2026
GEO Checker, measuring your brand's footprint in AI
Track Brand Mentions and citation placements on ChatGPT, Gemini, Perplexity, and other leading AI Search engines, so Vietnamese businesses don't go "invisible" in the age of AI.
Founder
Founder
Bùi Quốc Phương Nam
Founder at SERPUPDATEI started my SEO career at SEONGON, then had the chance to build an Antidetect & Automation Browser startup with Genlogin, where I built up deep technical expertise in automated data collection, beating CAPTCHAs, and IP management.
It was the combination of hands-on SEO experience and this technical foundation that created SERPUPDATE. Our core goal is to deliver an all-in-one SEO toolkit that truly solves the high-cost problem of imported foreign tools, to give projects in Vietnam the most support we can.
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Core technology from Antidetect Browser Large-scale data scraping that simulates real-user behavior. Getting past CAPTCHA barriers so the analytics system keeps running smoothly.
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A fraction of the cost of foreign tools We deliver accurate, international-quality data, but at a price specially optimized to fit any SEO team's budget.
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Built for the Vietnamese SEO community Reporting that fits the local context, flexible domestic payments, and VAT invoice support. No more headaches hunting for a foreign alternative.
"The monthly cost of keeping foreign tools running is eating up most of the budget for SEO projects in Vietnam. SERPUPDATE is the solution I built to end that waste, delivering accurate data at an optimized cost for every team in the field."
Our team
The SERPUPDATE team
We have three groups: engineering, product, and customer support. To learn more about the story of how the company was built, read the Founder.
Engineering & Data
Data architects
The engineering team behind our crawl infrastructure, handling CAPTCHAs and making sure SERP data stays accurate in real time.
Product & Design
Users first, features second
Every feature passes one question: "Does it help SEO teams make decisions faster?" If not, it doesn't ship.
Customer Success
Support that feels like a colleague
Average response under 5 minutes. A support team that actually knows hands-on SEO, doesn't read from a script, and solves the real problem.
Reviews
What do customers say about us?
Trusted by many agencies and SEO teams in Vietnam.
★★★★★
The community sharing positive feedback about the SERPUPDATE Extension
View source →★★★★★
A regular user of Rank Checker & the Extension
★★★★★
Nice interface, clear and great pricing, solid tracking, and the all-in-one set is complete too. Good job, friend!
View source →★★★★★
If you haven't tried SerpUpdate yet, give it a go — super convenient, accurate, and the local comparison by region works really well.
View source →★★★★★
Honest review, no booking :v. SERPUPDATE's strengths: accurate Global and Vietnam checks with no regional discrepancies; an easy-to-use interface that makes tracking competitors simple; and it's cheap, only.....
View source →★★★★★
I had the team test it and the results are great, Nam. Charging per check like this feels totally fair to me!
★★★★★
Used it once and was hooked, Nam. Easy to use, exactly what Vinahost needed to cut rank-checking costs. The results are accurate, honestly on par with foreign tools.
★★★★★
The check results look great to me, and buying the tool even came with SEO advice. So enthusiastic, thank you so much!!!
Try it for free
New accounts get $0.1 in Cloud API credit right away to try out the Rank Checker. You also get unlimited-time access to the on-page Audit and Rank Checker duo in the Extension. A truly free promise: lifetime, no strings attached, and no forced upgrades.
Create a free account