● Now available ★★★★★ 5.0 880+ users Full Free version

SERPUPDATE Extension
Audit 128 criteria and check rankings in your browser

A free browser extension from the SERPUPDATE product family. Open it on any page to score SEO and GEO, and see what to fix to reach the top.

Install free See features
SERPUPDATE Extension panel showing the SEO score, GEO score, pillar breakdown and top on-page issues for a page
Why use it

One extension for the daily SEO work

Audit, rank checking, Search Intent, an AI assistant and report exports in a single extension.

SEO/GEO/AI Audit

Checks 128 criteria, from speed to schema, and points straight at what to fix. No technical background needed.

Search Intent with AI

AI reads search intent right on the Google results page, cutting research time by up to 70%.

AI Assistant

Ask about the page you are on and get a prioritised to-do list.

Export & PDF Report

Export white-labelled audit reports as PDF for clients, plus JSON and CSV.

SERP Checker

Track real Google rankings for your whole keyword set. Top 100 is free.

On-page SEO/GEO/AI

Comprehensive audit across 128 criteria

Open it on a URL to see where the page is weak and what to fix first. It covers 126 on-page criteria (72 SEO, 54 GEO) plus 2 Moz reference metrics.

SEO Score

Title, meta description, canonical, robots, hreflang, social meta, pagination.

GEO Score

Generative Engine Optimization signals that help your content land in AI answers.

Performance

Core Web Vitals (LCP, INP, CLS) for desktop and mobile.

Technical SEO

HTTP status, redirects, HTTPS, crawlability, robots.txt, sitemap, schema errors.

Metadata

All meta tags, social tags, favicon, language attributes.

Schema

JSON schema validation (Article, Product, FAQ, BreadcrumbList, and more).

Headings

H1 to H6 hierarchy, duplicate or missing headings.

Keywords

Keyword density, distribution, focus keyword analysis.

Readability

Readability score, sentence and paragraph structure, content quality.

Images

Alt-text coverage, broken images, oversized images, lazy-load status.

Internal and external link audit, nofollow detection, broken links.

Domain Authority

Domain-level authority and trust metrics.

CRO

CTA presence, form detection, conversion element analysis.

Social

Social meta tags, share buttons, social proof elements.

Content research

AI-powered Search Intent analysis

An AI panel appears on the Google results page, decoding search intent and cutting research time by up to 70%.

Intent type

Informational, Comparison, Transactional, or Navigational.

Winning content angle

The formats and angles Google is currently favoring.

What it takes to rank

The key points and questions your page must cover.

Breakthrough opportunities

Gaps or differentiators to outrank the first page.

Extension SERP Checker

3-in-1 SERP Checker

Track real Google rankings for your whole keyword list. Top 100 is free; AI Overview and Brand Mention are on the Pro plan.

Top 100 results

Real organic rankings for any keyword.

AI Overview detection Pro

See whether a keyword triggers Google's AI Overview and which sources get cited.

Brand Mention tracker Pro

Check whether a brand, domain, or any phrase appears in AI Overview, featured snippets, or the top 100.

Need automatic background runs that don't tie up your browser and cover 200+ countries? Add SERP API.

Pricing

Use it free, upgrade to Pro when you need to

Every audit tool and AI assistant is free. Pro unlocks AI Overview, Brand Mention and automatic CAPTCHA solving, charged straight to the one wallet shared by every tool.

Free
$0 forever

Enough for everyone

  • Full On-page SEO/GEO Checker with 128 criteria
  • Search Intent with AI
  • Chatbox AI Assistant
  • Full PDF Audit reports
  • Top 100 SERP Checker

The AI assistant runs on the model you choose (ChatGPT, Gemini, Claude…): you stay in control of the cost and your data stays on your machine.

Extension Pro
$31 month
$126 month
$2012 month

All Free features, plus

Install the SERPUPDATE Extension and audit a page in a minute

5.0★ on the Chrome Web Store, trusted by 880+ users.

Add to Chrome
FAQ

Frequently asked questions

Is the Extension free?
Yes. The Audit and Top 100 SERP Checker are completely free and ready to use the moment you install. A few advanced features like AI Overview, Brand Mention, and automatic CAPTCHA solving are part of the Pro plan.
Do I need an API key?
The Audit and SERP Checker work right away with nothing extra required. The AI features (Search Intent, Chatbox, AI reports) run on the model you choose, just plug in your key once. You stay in control of the cost, and your data stays on your machine.
What does the Extension audit?
128 on-page SEO, GEO and AI-readiness criteria: SEO score, GEO score, Core Web Vitals, technical, schema, headings, keywords, readability, images, links, CRO, social and more.
How does the Extension SERP Checker differ from the SERP API?
The Extension version lets you track Top 100 rankings for free, ideal when you need a budget-friendly solution. The SERP API charges per check but runs automatically in the background and covers 200+ countries. AI Overview and Brand Mention are part of the Extension's Pro plan.
Can I export reports?
Yes. Export white-labeled audit PDFs to send to clients, plus JSON for developers and aggregated CSV.
Is my data safe?
Your API key is stored locally in your browser and used only for your own requests.